What many shoppers are now saying is that when possible, they see the value in investing in good quality fashion staples that will stand the test of time and not have to be replaced season after season. This happens to fall in line with their environmental values against fast fashion waste.
The key to this shopping mind-set is to consider the price-quality ratio. Is $10 for a dress I wear once and then donate good sense (environmentally and financially) or does it make more sense to buy quality I can wear again and again?
The top five catagories to invest in your closet are denim, basics, outerwear, footwear & bras.
A good pair of jeans will last for years... literally so don't cheap out here considering denim with high elastin, dark denim will stand the test of time longer than lighter washes and considering spending approximately $60-75 a pair.
Good basics such as tank tops, t-shirts, long sleeve layering tops and turtle necks will give you endless outfit possibilities and elevate your look for less. Cheap basics can downgrade a look faster than any one clothing item. Consider modal, bamboo, cotton and weight rayon blends.
Outerwear styles are best classic including peacoats, moto jackets, trench coats and down filled puffers depending on your climate. Choose neutrals colors such as black, charcoal, oatmeal and olive to avoid fatigue and get best longivity.
While you can find synthetic leather footwear for a 1/3 of the price of leather, most synthetics will only last one to two seasons and won't allow you to restore with a leather conditioner/cleaner for long term wear if scuffed or worn. Footwear is also a category of fashion that can have long term health fall out if not investing in good soles for a lifetime. You'll pay now or you'll pay later so why not invest now.
Lastly, as a fashion stylist I've seen so many shoppers downgrade their outfits by giving a poor shape to the body because her bra was cheap and unsupportive. Invest in a supportive, well-fitting bra with appropriate straps and shelf for your breast size. Doing this will make you look slimmer in your clothing and look better put together. Most people are wearing the wrong cup size... usually too small and they are spilling out or the wrong shelf size creating a drop in the bust line.
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